In the world of property management software (PMS), there has been a historical focus on the property, the unit, and the lease, rather than on the consumer or renter. This approach has led to limitations in technology and decision-making, where every choice is constrained by the software’s architecture.
The Challenge
While secondary services with a consumer focus have been added to traditional PMS, the identity of the renter has often been overlooked in the data. This oversight can result in increased fraud, incorrect information, and limited value creation for the renter.
The Leasera Solution
Recognizing this growing issue, Leasera embarked on a mission to prioritize the renter/consumer’s identity within its architecture. This decision not only addressed the immediate challenges but also paved the way for innovative solutions.
Innovative Features
By placing a significant and unique identity on the renter/consumer, Leasera has been able to develop highly innovative solutions. This includes unifying the renter’s experience and benefits throughout their rental journey. Features such as renter involvement in the tour and leasing process, rewards and incentives, points-based loyalty programs, flexible duration options, post move-out suggestions, reviews, and the ability for renters to continue using rewards and marketplace features even after moving out, have all been integrated into Leasera’s platform.
Empowering Renters
This consumer-centric approach has redefined the rental experience, empowering renters and offering a roadmap for continued innovation and opportunities. Thanks to the dedication of the Leasera team and its client base, renters are now truly respected as consumers, with a future filled with empowerment and innovation.
Conclusion
Leasera’s approach to consumer-centric solutions has not only addressed the limitations of traditional PMS but has also set a new standard for the industry. By prioritizing the renter/consumer’s identity and experience, Leasera has created a platform that not only meets the needs of today’s renters but also anticipates and adapts to their future needs.
