I’ve always appreciated the concept of meeting customers “where they are”. In broader terms, to me it’s always meant that you need to meet people mainly through their mobile devices. Understanding how customers either interact with a product or service or what mediums they typically spend time on should inform your decisions on how to engage with them.
Over the last several years, we’ve been locked away in our homes which has accelerated our awareness of just how powerful the digital, on-demand movement really is. What’s more, people’s connection to wherever they lay their head has also become stronger given how much time they spend at that location. Engagement in on-demand services like food delivery and home care has drastically increased. Although some people are returning to the physical workspace, services of convenience are here to stay and many companies are encouraged to never return, citing success metrics that rival their previous in office cultures. In some cases, 47 percent more productive than before while also being less stressed
Property managers are searching for ways that they can support these new realities. As their residents spend more time within the community, how can they encourage a productive, more connected and value rich environment beyond providing a roof over ones head? The answer may come through an untraditional, and likely far more affective approach to property management software. We may largely be required to consider how property (or location) relates more to its functionality over simplistically managing the physical asset.
As we learn more about the future of property management, the values we seek to serve are of the resident. Understanding how the property can be the proxy or door to opening these new opportunities is imperative. Residents want access to everything that makes renting so fun, flexible and option rich. They also want to know that renting contributes to their journey by strengthening their credit, increasing access to services and gives them a sense of belonging.
Renters will soon be able to book hotels as easy as they pay their rent. They’ll be able to see their journey rewarded for the investments and their positive impact on the community around them. They may even begin seeing the ability to invest along-side the network, donate towards affordable housing and accelerate their path towards purchasing a home if that’s what they choose. All of this however, means stronger outcomes for communities and those who own and manage them. The residents will find significant more value in the lifestyle, know they’re appreciated where they are and have access the the services and opportunities they seek.
Property management software can no longer be the walled garden it once was. Not only should it be accessible and affordable to property managers but it should also be equally accessible to those that might cooperatively serve the property. Charging everyone a per unit fee for access to come together has also removed any potential value that might be realized by the consumer. Consumers must also be welcomed within the network as the proverbial compass we follow in identifying how community and service should be defined. The best way to this is through property management software. It’s clear property management companies are not the reason we haven’t been able to adapt to the current demands of the market nor demands of nearly the last decade. A series of purposeful systems all working together to bring the best people, products and services together. Only then can a virtuous rental network be realized and everyone work together to finally win.
LEASERA is the only rental platform offering a unified management suite equipped with an on-demand rental marketplace and loyalty system. We integrate connected travel accommodations and direct-to-door services like dog walking, food delivery and ride share to our property management clients and their consumer communities. We enable fast moving property owners and a dynamic renter demographic with benefits and options needed for today. By serving our property management companies, and property investment groups, as well as our partnerships with hotels, travel rentals, investment groups and more, LEASERA has ushered the rental market into a new era.
LEASERA offers our PMC clients added value across their long term rental portfolios with a core, SaaS free, consumer-loyalty, an intelligent leasing-as-a-service platform with an integrated marketplace of supportive tools and service providers. Consumers gain rewards and empowerment and flexibility. LEASERA is a portfolio company of Second Century Ventures, was named Plug and Play’s top 50 Proptech Innovations, CREtech’s Hot List as one of the “Top Companies to Discover in Real Estate” and as a “Leading tech site to discover” and has been dubbed years ahead of the market by industry investors, professionals and insiders.
This is a new life on leasing. Learn more at www.leasera.com
