The last two years smacked the rental industry all upside our facemasks. In other words, the pandemic hit and it highlighted all the shortcomings of our industry that already existed long before, and then some.
It showed us that we need more than just property management software, and also that we’ve shown very little appreciation for our consumer base.
A few questions worth pausing and asking yourself: What more can you be doing for your business and your customers when it comes to supporting the changing dynamics within the rental market? Are you offering anything to fix long broken resident-management relationships? Have you thought about providing access to better service, more flexibility and even rewards? How can we go further and support consumers where we’ve fallen so severely short in the past?
It starts with how we manage, with what services we prioritize, and how we simply offer more to a consumer-base that spends a whopping 50% of their income on rent payments. Here’s a hint…we can do it all without demolishing margins. Standard Property Management Software is a “solution” that provides a database for all the important information that helps you track rentals, manage residents, budget, and potentially schedule property maintenance. Without one, you’d be hardly operational. But, shouldn’t it go a step further than that?
“Property management is an uphill battle. By implementing [Leasera], we’ve finally changed the relationship between ourselves and our renters with a more personalized approach that our team loves” says Chris P., a multifamily operator in Washington State.”
It’s possible some of your rentals might be turnkey, but property management itself is not. There’s more to today’s rental industry than providing a roof over one’s head. From marketing the vacancies and appealing to new renters against the competition next door, to managing vendors and teams that support the functions of the property. In addition, older management software didn’t account for varying durations of stay and a multitude of financial tools and service access; it’s easy to start to spin and most rental teams do. It’s the holy grail to think one platform could cover it all while simultaneously giving back and creating a positive relationship with your consumer base.
Jason D. from Seattle said, “At first I thought it was going to be like every other place I’ve ever stayed, then I learned they didn’t require a damage deposit and I even started receiving points that I could immediately start using to discount a cleaner I have come monthly. It just makes sense.”
What if you could finally offer more for your business and your consumers and have less headaches simultaneously? What if your software automatically provided access to the tools and services necessary to connect you, your team, service professionals and your consumers into one, singular, cooperative platform, all while providing insane value to your consumers? Think dog-walking, food-delivery, loyalty programs, and hotel stays. Not by sending your consumers away to other platforms. Everything they need and everything you need to engage with them within the same renters portal they pay rent and communicate with you. There’s a new era of more thoughtful services that take into account the needs of not just internal property operations, but also valuable consumer features and services that help both property managers and consumers thrive in the new rental ecosystem.
“We realized we’d have to build our property management software from the ground up so that we could begin passing value and service to our customers and their renter consumer at the same speed the market demands.” –Barret, CEO of Leasera
This means managing all of your workflows and data from one unified system, giving you a powerful and insightful leg-up on the competition. With Leasera, you’ll be offering your residents an entirely new outlook on the lifestyle of renting. What if you could offer renters more flexible lease terms, access to vacation rentals, or the ability to book house cleaning in exchange for simply paying rent on time? Motivate them to stay put, or at the least choose to rent from you again and again. Who needs to move when they are appreciated where they are? Especially when they have unlimited access to awesome perks for being a great renter too.
Do you manage your properties in this way now? Likely, no. Which leaves you taking on separate responsibilities, vendor relationships, and tedious tasks that you really don’t want to be worrying about.
The new era rental market requires more than software that accepts rent payments and allows for maintenance requests. Leasera unifies the rental market from renter, to manager, to partner; creating a fluid ecosystem where everyone wins.
The opportunities are endless.
Think about delivering more.
More for your team, your residents, your reputation, and your bottom line.
If you’re ready to get onboard with the world’s first unified rental market platform, get in touch with Leasera today.
